6 TOOLS YOU NEED FOR BETTER DIGITAL MARKETING

By no means is this an exhaustive list, but here are 6 of the most useful tools and resources that we utilize here at Parallel Digital Studio to improve, measure, and optimize our online marketing efforts.

“The expectations of life depend upon diligence; the mechanic that would perfect his work must first sharpen his tools.”

— Confucius

GOOGLE ANALYTICS

Information is power. The more accurate the information you have the more effective your decision-making will become. Google Analytics allows you to view information about your site, your business profile, and your advertising efforts.

MAILCHIMP

Mailchimp is a marketing automation platform and email marketing service for managing mailing lists and creating email marketing campaigns to send to customers. It streamlines the emailing process and makes it easier to stay in contact with your audience.

GOOGLE KEYWORD PLANNER

The best Google advertising campaigns are designed with a specific strategy in mind. Google keyword planner allows you to be more detailed with your advertising campaigns and more efficient with your ad spend budget.

AHREFS

Ahrefs is a digital marketer’s best friend. Not only is it used to analyze a website's link profile, keyword rankings, and SEO health, but it also has online SEO tools and free educational materials for marketing professionals.

HUBSPOT

HubSpot is a developer and marketer of software products for inbound marketing, sales, and customer service. However, they also have a regularly updated blog and online resource collection with valuable information on how to improve your marketing and manage customer relations.

SEMRUSH

SemRush is a simple way to improve your SEO strategy. It is a SaaS (software as a service) platform that is used for social media marketing, keyword research, and online ranking data, including metrics such as search volume and cost per click.